Business Headshot vs. Personal Brand
Business headshot vs. Personal Branding
How do you want to be defined?
Let’s be honest everyone one needs a headshot from individuals looking for a job to business owners in need of a professional image. Studies show that if you have a professional photo of yourself on your CV or Linkedin it will increase your chances of getting the first interview or a job. It only takes a few seconds for someone to make their assumptions about you. If you haven’t updated your headshot in a while then I suggest doing so soon.
A Personal Brand on the other hand is much more than your headshot or logo for your business. Everyone has a personal brand, but few know how to strategically manage it. Personal branding is a way for you to connect on a deeper level with your audience, It’s your online persona. Like it or not people will judge you based on what they see.
Through YOU people will connect with you in real time, build an emotional connection, and somehow can relate to your life. They can see themselves through you and want to know more of who you are. People do business with people they know like and trust. That’s why showing up consistently online through Instagram stories, Facebook Live and on youtube is so important. Showing people your personality will either attract and repel. And don’t worry about repelling people away, that just means they weren’t your ideal client.
“a personal brand is what people say about you when you leave the room”